Tuesday, December 2, 2008

A Tool for everybody with Big Dreams towards better lifestyle, time and financial freedom without Risk and High Cost.

With the current economic outlook I think it’s a prudent thing for us as employee to get ready a backup plan that will continue to provide us an income should anything happen in the coming expected recession that’ll definitely affect our current source of income to a certain extend through no fault of ours. Nevertheless it is imperative that we must be prepared for any eventuality.

Question is what can you do as a second source of income?

Do we need to get another addition job after our main job or get another way of earning an income? As an employee we exchange our time for money, so if we choose not to exchange time for money than the other alternative is to exchange products for money that means we are getting into a business.

Question is after being an employee for all our life, what do we really know about business?

So what is business?

Generally in business we either make products and sell (as manufacturer), or sell other people product (as distributors). In business as a Distributor, first you must choose a business model, product and marketing technique (i.e. either to wait or go after customers.)

First how to choose a business model will depends on whether you want to earn or build an income. There’ll be no income if you stop earning but if you build an income than there’ll be continuous flow of income even if you decided to stop building. So decide carefully, once decision is made than you must be willing do whatever it takes to achieve it.

Question is, are you currently earning or building an income?

Next how to choose a product will depend on whether you want money once a while or every month. If you want money once a while then sell products once a while but if you want money every month then you must sell every month because money is a medium of exchange, you need to exchange something for money it’s either your time (Working) or products (Business).

Hence, if you need money every month then there must be sale every month, so think hard what is it that everybody needs to buy every month; it is none other than their necessity and basic consumables. There are so many consumable products in the market to suit the whole population of a country which also reflects the size of our market.

In business the objective is to made money, how much will depends on the volume of sale we can generated from the size of the market and also the numbers of products we can sell.

So question is what products to focus?

As a businessman, you need to know about the macro economy in order to position your company direction or otherwise you will die in this volatile economy without knowing why, and also micro economy in order to control and monitor your administration, marketing and distribution cost. Macro economy is things beyond your control such as politics and economy trend. In order to position your company direction, you must know what the current economy trend is. Every decade something big really comes along, in the 70’s it’s Microwave, in 80’s it’s VCR’s, in 90’s it’s PC’s and Internet and the current 21st century it’s Wellness Industry. One can participate as a Practitioner such Doctors, Manufacturer, Retailers and Distributors of wellness products.

The product to focus on is the wellness and beauty products, next we need to choose a marketing technique, if you choose to wait for customers to come to you, then you’ll need to use a lot of expenses for promotion and advertisement to lured the customers come to you such as the conventional business models like Manufacturer, Regional Agency, Sole Agency, Whole Seller, Retailer and Hypermarkets. These business models have a survivor structure and nobody will teach you the business as nobody want to have competitors. If you choose any one of these model then you have to learn how to do business yourself. After all these model only helps you to earn an income.

The alternative marketing technique is to go after the customer, since you go after the customers then you don’t need to use a lot of expenses to operate. Usually this business model is calls Net Work Marketing; it involved direct selling using Multi Level Marketing (MLM) technique to distribute the products. The structure of this business model is designed to develop people into an entrepreneurs and consumer of the products they distributed. Therefore, a detail training programs are in place by the Company and its Business Partners who are usually its Distributors to train those people who have big dreams to achieve, by being a businessman to develop a network of consumers and entrepreneurs among their network of friends and relatives. This model only takes care of one of the five business pillars which are Capital/Cash Flow, Manufacturing Process/Trading Methodology, Material/Products Suppliers, Human Resource/Workers and finally Market/Sale; that is the Market/Sale only and leverage the other four on the chosen Partner who will provides all the requisite products and a proven Marketing/Compensation Plan that’ll provide a continuous flow of income eternally. Hence this model builds income.

Our business objectives is to retained the consumers and increase their products consumptions by building on them one by one, imaging with the products knowledge acquired after consuming it yourself and through all the training provided to you, and let said you just spend 1-2 hours a day after work and talk to somebody and get them to use the products only, 1 year is 365 day say you managed to get 300 customers in the first year to spend only RM110.00 (Double X) every month than on the 2nd year onwards your monthly sale volume is 300 X RM110.00 = RM33,000.00 at 21% bonus = RM6,930.00 every month onward from there on even if you stop building, this income of RM6,930.00 will continue to come whether you like it or not. Add a Protein = RM190.00 X 300 = RM57, 000.00 at 23% bonus = RM13, 110.00 every month onwards, add another Omega 3 = RM249.00 X 300 = RM74, 700.00 at 23% bonus = RM17, 181.00 every month onwards and lastly add Coenzyme Q10 = RM412.00 X 300 = RM123, 600.00 at 23% = RM28, 428.00 every month onwards. Can you see how the income build over time with just 1-2 hours work a day.

Question is can this be done?

Let’s look at our current paradigm; the 1st paradigm,

Age 1-18 under parents’ control you need to grow and study only,
After age 18, for those who are unlucky will have to come out to face the reality of the world, in order to be independent you will need money to survive, so first thing that comes to your mind is to find a job.
For those who are aggressive, they usually work for a couple of years after getting the experience and know how they’ll get in a business similar to their job and be a competitor to their bosses because they want to earn more money.
For those who are not aggressive they’ll continue to works and climb the corporate ladder until they reach the retirement age of 58 and hope to be rich by then. How they do it, through earning, saving, investing (taking all the investment Risk) from age 18 – 58 approximately 40 years and hopefully become rich. Hence some 5% will make it but majority 95% won’t make it as proven through statistic. Why do they want to be rich? Most common answer is don’t need to work also have money to spend that mean Passive Income. How much to be rich?, 1million, 2million, 10million or over 20million most can’t give exact amount but most agreed if they can have their desired income every month without fail is good enough, meaning to said a monthly desired passive income will do just fine.

I have been working and having income from 2 types of businesses for the last 32 years, suddenly realized if I stop what I’m doing now, my income will also stop immediately meaning that up till today I still have not build an income. What I have been doing is actually earning an income instead of building an income. Today I’m 50 now, I still can’t see the passive income I’m suppose to have to maintain the lifestyle I’ve build for my retirement in the next 8 years, if in the last 32 years doing what I’m doing now and still can’t have the passive income I desired than what made me think I can achieve it in the next 8 years.

"Insanity is continuing to do the same thing and expecting different results." -- Gerhard Plenert

Therefore I definitely need to change my business model of earning an income into building an income.

Now let look at the 2nd paradigm,

Age 1-18 under parents control you need to grows and study,
After 18, straight get into a business and build a monthly desired passive income in the next 5 years than retire young and rich.

Isn’t this a better paradigm?

Question is can this be done?

Majority said impossible, how you can get into a business without knowledge, experience and money, further more you don’t learn about business in school and nobody will teach you about their business as nobody like to have competitors in their business. This is so true that why we have to get a job 1st and secretly learn about the business and after gaining the knowledge, experience and saving than only we can get into a business on what we have learn and experience with the knowhow. Well this is absolutely true for the convention business model we have learn from the above but then we also learn from the above that there is another business model where its business structure are designed to teach you all you need to be a successful entrepreneur and this business actually helps you to build an income instead of earning an income call Net work Marketing.

Thus with Net Work Marketing business model the 2nd paradigm can now become a reality. So why spend 40 years of uncertainty of hopefully to be rich when you can actually achieve it with certainty in 5 years time, than you can have the time and money to do whatever your heart desire to do and live life to the fullest.

Now even though I’m 50, I still have an opportunity to catch up on time again, and I’m extending this opportunity to you to made the required changes in your life if you can just stop and check on the things you really wants in life that is yet to be fulfill (i.e. your dreams)

"We live in complex times where it is hard to know what to do. Good intentions are not enough.Yet, people around the world are making a difference where they live and work through methods that tap into everyone's intelligence. “- Nexus for Change II

If you understand and want to make the changes in your life than please don’t be hesitate to email me at lesliewong38@gmail.com or call me at 0163346680 mention this article to make an appointment to meet if you are around Klang valley. We can always meet up to share and exchange knowledge and information over a cup of good tea or coffee.

Cheers from Leslie Wong.

1 comment:

Unknown said...

Dear Leslie,

Really enjoyed reading your story. I agreed what you have said in the article.

Cheers,
Edgar Poh